“RE_BIRTH”:
EP_1 COLLECTION
for INSTRU---MENTS (2026)
“RE___BIRTH” is the campaign for the EP_1 series of INSTRU---MENTS.
EP_1 is inspired by the idea of REBIRTH—likened to a flower on the verge of blooming. This metaphor reflects growth through phases, transformation over time, and the balance between delicacy and resilience. It also signifies a new identity for INSTRU MENTS, marking a progression in both design language and research.