“RE_BIRTH”: EP_1 COLLECTION

for INSTRU---MENTS (2026)

“RE___BIRTH” is the campaign for the EP_1 series of INSTRU---MENTS.

EP_1 is inspired by the idea of REBIRTH—likened to a flower on the verge of blooming. This metaphor reflects growth through phases, transformation over time, and the balance between delicacy and resilience. It also signifies a new identity for INSTRU MENTS, marking a progression in both design language and research.




PRODUCT DESIGN


  1. PARASATCHEL
  2. PARAPACK 2.0
  3. PARAPACK
  4. PARAPOUCH
  5. SINGAPORE AIRLINES X BEYOND THE VINES


READY-TO-WEAR

  1. EP_1 COLLECTION
  2. EP_1 ONE OFFS
  3. “Y2-38”
  4. SNOW PEAK X CONNECT (CLO 3D)
  5. CLASSIC DENIMS
  6. PINSTRIPE SUITING
  7. FESTIVE SEASON
  8. NYLON WORKWEAR
  9. T-SHIRT SPACE


ART DIRECTION

    1. “RE___BIRTH” for INSTRU---MENTS
    2. “Y2-38” for MORPHOSIS
    3. “ESCAPE”


      FILM


      1. “Y2-38” for MORPHOSIS
      2. “ARTEFACT” for GRAYE STUDIO


      DESIGN PROCESS